diff --git a/src/backends/plotly.jl b/src/backends/plotly.jl
index 0330e149..34d43b9e 100644
--- a/src/backends/plotly.jl
+++ b/src/backends/plotly.jl
@@ -794,6 +794,11 @@ function _show(io::IO, ::MIME"image/svg+xml", plt::Plot{PlotlyBackend})
     write(io, html_head(plt) * html_body(plt))
 end
 
+function Base.show(io::IO, ::MIME"text/html", plt::Plot{PlotlyBackend})
+    prepare_output(plt)
+    write(io, html_head(plt) * html_body(plt))
+end
+
 function _display(plt::Plot{PlotlyBackend})
     standalone_html_window(plt)
 end
diff --git a/src/output.jl b/src/output.jl
index 48380006..99a55d50 100644
--- a/src/output.jl
+++ b/src/output.jl
@@ -172,7 +172,8 @@ const _best_html_output_type = KW(
     :pyplot => :png,
     :unicodeplots => :txt,
     :glvisualize => :png,
-    :plotlyjs => :html
+    :plotlyjs => :html,
+    :plotly => :html
 )
 
 # a backup for html... passes to svg or png depending on the html_output_format arg