diff --git a/src/Plots.jl b/src/Plots.jl
index 65434b81..9b4bcb10 100644
--- a/src/Plots.jl
+++ b/src/Plots.jl
@@ -57,6 +57,7 @@ export
     savefig,
     png,
     gui,
+    inline,
     closeall,
 
     backend,
diff --git a/src/animation.jl b/src/animation.jl
index 1d2822f6..ee7428df 100644
--- a/src/animation.jl
+++ b/src/animation.jl
@@ -1,19 +1,19 @@
 
 immutable Animation
-  dir::String
-  frames::Vector{String}
+    dir::String
+    frames::Vector{String}
 end
 
 function Animation()
-  tmpdir = convert(String, mktempdir())
-  Animation(tmpdir, String[])
+    tmpdir = convert(String, mktempdir())
+    Animation(tmpdir, String[])
 end
 
 function frame{P<:AbstractPlot}(anim::Animation, plt::P=current())
-  i = length(anim.frames) + 1
-  filename = @sprintf("%06d.png", i)
-  png(plt, joinpath(anim.dir, filename))
-  push!(anim.frames, filename)
+    i = length(anim.frames) + 1
+    filename = @sprintf("%06d.png", i)
+    png(plt, joinpath(anim.dir, filename))
+    push!(anim.frames, filename)
 end
 
 giffn() = (isijulia() ? "tmp.gif" : tempname()*".gif")
@@ -50,45 +50,60 @@ end
 
 "Wraps the location of an animated gif so that it can be displayed"
 immutable AnimatedGif
-  filename::String
+    filename::String
 end
 
+file_extension(fn) = Base.Filesystem.splitext(fn)[2][2:end]
+
 gif(anim::Animation, fn = giffn(); kw...) = buildanimation(anim.dir, fn; kw...)
 mov(anim::Animation, fn = movfn(); kw...) = buildanimation(anim.dir, fn; kw...)
 mp4(anim::Animation, fn = mp4fn(); kw...) = buildanimation(anim.dir, fn; kw...)
 
+const _imagemagick_initialized = Ref(false)
+
 function buildanimation(animdir::AbstractString, fn::AbstractString;
                         fps::Integer = 20, loop::Integer = 0)
-  fn = abspath(fn)
-  try
-    # high quality
-    speed = round(Int, 100 / fps)
-    file = joinpath(Pkg.dir("ImageMagick"), "deps","deps.jl")
-    if isfile(file) && !haskey(ENV, "MAGICK_CONFIGURE_PATH")
-        include(file)
+    fn = abspath(fn)
+    try
+        if !_imagemagick_initialized[]
+            file = joinpath(Pkg.dir("ImageMagick"), "deps","deps.jl")
+            if isfile(file) && !haskey(ENV, "MAGICK_CONFIGURE_PATH")
+                include(file)
+            end
+            _imagemagick_initialized[] = true
+        end
+
+        # prefix = get(ENV, "MAGICK_CONFIGURE_PATH", "")
+        # high quality
+        speed = round(Int, 100 / fps)
+        run(`convert -delay $speed -loop $loop $(joinpath(animdir, "*.png")) -alpha off $fn`)
+
+    catch err
+        warn("""Tried to create gif using convert (ImageMagick), but got error: $err
+            ImageMagick can be installed by executing `Pkg.add("ImageMagick")`
+            Will try ffmpeg, but it's lower quality...)""")
+
+        # low quality
+        run(`ffmpeg -v 0 -framerate $fps -loop $loop -i $(animdir)/%06d.png -y $fn`)
+        # run(`ffmpeg -v warning -i  "fps=$fps,scale=320:-1:flags=lanczos"`)
     end
-    # prefix = get(ENV, "MAGICK_CONFIGURE_PATH", "")
-    run(`convert -delay $speed -loop $loop $(joinpath(animdir, "*.png")) -alpha off $fn`)
 
-  catch err
-    warn("""Tried to create gif using convert (ImageMagick), but got error: $err
-    ImageMagick can be installed by executing `Pkg.add("ImageMagick")`
-    Will try ffmpeg, but it's lower quality...)""")
-
-    # low quality
-    run(`ffmpeg -v 0 -framerate $fps -loop $loop -i $(animdir)/%06d.png -y $fn`)
-    # run(`ffmpeg -v warning -i  "fps=$fps,scale=320:-1:flags=lanczos"`)
-  end
-
-  info("Saved animation to ", fn)
-  AnimatedGif(fn)
+    info("Saved animation to ", fn)
+    AnimatedGif(fn)
 end
 
 
 
 # write out html to view the gif... note the rand call which is a hack so the image doesn't get cached
 function Base.show(io::IO, ::MIME"text/html", agif::AnimatedGif)
-    write(io, "<img src=\"$(relpath(agif.filename))?$(rand())>\" />")
+    ext = file_extension(agif.filename)
+    write(io, if ext == "gif"
+        "<img src=\"$(relpath(agif.filename))?$(rand())>\" />"
+    elseif ext in ("mov", "mp4")
+        "<video controls><source src=\"$(relpath(agif.filename))?$(rand())>\" type=\"video/$ext\"></video>"
+    else
+        error("Cannot show animation with extension $ext: $agif")
+    end)
 end
 
 
@@ -154,7 +169,7 @@ Example:
 ```
 """
 macro gif(forloop::Expr, args...)
-  _animate(forloop, args...; callgif = true)
+    _animate(forloop, args...; callgif = true)
 end
 
 """
@@ -163,13 +178,13 @@ Collect one frame per for-block iteration and return an `Animation` object.
 Example:
 
 ```
-  p = plot(1)
-  anim = @animate for x=0:0.1:5
+p = plot(1)
+anim = @animate for x=0:0.1:5
     push!(p, 1, sin(x))
-  end
-  gif(anim)
+end
+gif(anim)
 ```
 """
 macro animate(forloop::Expr, args...)
-  _animate(forloop, args...)
+    _animate(forloop, args...)
 end
diff --git a/src/output.jl b/src/output.jl
index 0f4b01ae..ff4a1def 100644
--- a/src/output.jl
+++ b/src/output.jl
@@ -122,6 +122,13 @@ savefig(fn::AbstractString) = savefig(current(), fn)
 
 gui(plt::Plot = current()) = display(PlotsDisplay(), plt)
 
+# IJulia only... inline display
+function inline(plt::Plot = current())
+    isijulia() || error("inline() is IJulia-only")
+    Main.IJulia.clear_output(true)
+    display(Main.IJulia.InlineDisplay(), plt)
+end
+
 function Base.display(::PlotsDisplay, plt::Plot)
     prepare_output(plt)
     _display(plt)
@@ -130,6 +137,13 @@ end
 # override the REPL display to open a gui window
 Base.display(::Base.REPL.REPLDisplay, ::MIME"text/plain", plt::Plot) = gui(plt)
 
+
+_do_plot_show(plt, showval::Bool) = showval && gui(plt)
+function _do_plot_show(plt, showval::Symbol)
+    showval == :gui && gui(plt)
+    showval in (:inline,:ijulia) && inline(plt)
+end
+
 # ---------------------------------------------------------
 
 const _mimeformats = Dict(
diff --git a/src/plot.jl b/src/plot.jl
index 498135f6..2e8063af 100644
--- a/src/plot.jl
+++ b/src/plot.jl
@@ -126,9 +126,7 @@ function plot(plt1::Plot, plts_tail::Plot...; kw...)
 
     # finish up
     current(plt)
-    if get(d, :show, default(:show))
-        gui()
-    end
+    _do_plot_show(plt, get(d, :show, default(:show)))
     plt
 end
 
@@ -234,9 +232,10 @@ function _plot!(plt::Plot, d::KW, args::Tuple)
     current(plt)
 
     # do we want to force display?
-    if plt[:show]
-        gui(plt)
-    end
+    # if plt[:show]
+    #     gui(plt)
+    # end
+    _do_plot_show(plt, plt[:show])
 
     plt
 end